SUSTAINABILITY TAB
As a brand focus on sustainability, we wanted the consumer to be able to understand the brand care as much about sustainability as they do their products.
LESS FOCUS ON TEXT
We lean on a imagery and icon use focus more than text for the storytelling.
NOT ONLY ABOUT SUSTAINABILITY
OBOZ after all is a footwear company, so we kept their original design on marketing their product on their landing page.
TEXT CAN BE OVERWHELMING
For the consumer not to feel overwhelmed by the large amount of text, we focus on iconography, font hierarchy and imagery to support and tell the story. As the educational part, using a video instead of extensive text would be a plus to keep the user's attention.
ICONS, ICONS, ICONS
We used icon as a visual aid for the storytelling. Following the brand guidelines they bring a clearer way to bring out the point from the main text, in a succinct way.
LET'S EDUCATE ON IMPACT
On the product page, we wanted the consumer to learn not only about the product, but how it's manufactured and its impact. That's why we added the impact tab informing the water savings and carbon dioxide savings on the shoe manufacturing and supply chain.
