BTP Ponderosa

After our consumer research, we learned that the women mountain biking market was underserved, and two things stood out for us when they gave us feedback on what is offered in the market right now. The colorways and the discomfort of stopping the ride when your shoes are filled with little twigs and pebbles. 

As we listened to their feedback, we designed the BTP PONDEROSA. A female-first mountain biking shoe which colorway are not only pastel colors, such as baby blue or purple, nor plainly black. Also we created the ankle cuff, so they can enjoy the ride at its fullest.